In today’s hyper-competitive digital landscape, timing isn’t just everything—it’s everything. If you’re not speaking to buyers when they’re actively in the market, you’re wasting budget and opportunity. That’s where intent data changes the game.
Whether you’re in B2B lead generation or B2C performance marketing, understanding intent data can help you stop guessing and start targeting real demand. Here’s your complete, plain-English guide to what it is, how it works, and how to use it.
What Is Intent Data?
Intent data is information that reveals a person or organization’s likelihood to purchase a product or service based on their online behavior. This behavior could include:
– What they search for on Google
– Which websites and pages they visit
– What content they engage with on social media
– Which emails they open or click
– How often they revisit specific product or category pages
At IntentData.Marketing, we specialize in identifying these intent signals and turning them into high-value lead opportunities—even if the visitor never fills out a form.
Types of Intent Data
Intent data comes in a few flavors. Understanding the differences is key to knowing how accurate—and actionable—it really is:
1. First-Party Intent Data
This comes from your own properties. Think: your website analytics, CRM activity, or email engagement. It’s highly relevant but limited in scope.
2. Third-Party Intent Data
This includes behavioral data collected from other websites or platforms. It’s broader and helps you identify new audiences showing intent elsewhere.
3. Cooperative Intent Data (What We Use)
We leverage a cooperative database—a shared pool of anonymized, opt-in consumer data—enhanced by tracking pixels and refreshed daily. This gives us a 360º view of search intent, social engagement, and behavioral patterns across the web, not just on your site.
How Intent Scoring Works
Not all intent is created equal. That’s why we use a 90% readiness score to filter leads by actual purchase likelihood. Our scoring is based on:
– Page-level content consumed
– Recency and frequency of visits
– Cross-channel signals
– Geolocation relevance
The result? You get prioritized lead lists based on behavioral patterns—not gut feelings.
What You Can Do With Intent Data
Intent data is not just about getting more leads. It’s about getting smarter with your marketing. Here’s how brands and agencies use our data:
– Targeted Ad Campaigns
– Email & SMS Campaigns
– Retargeting
– Sales Enablement
Why IntentData.Marketing Is Different
Plenty of platforms claim they do intent data. Here’s what sets us apart:
✅ We identify anonymous website visitors in real time
✅ Our data is updated every 24 hours
✅ We combine search, behavioral, and social intent signals
✅ All data is U.S.-only and drawn from ethically sourced cooperative databases
✅ Leads come with a readiness score so you can prioritize high-value outreach
✅ You own the data and can use it across CRM, ESP, ad platforms, and more
Ready to See Intent Data in Action?
You don’t need to guess who’s in the market. You need data that proves it.
👉 Book a demo or get a sample data set to see exactly who’s looking for what you sell—right now.
